When a piece of content leaks, the entire commercial cycle collapses—subscriptions drop, advertising value decreases, and the ripple effect extends across the supply chain, Mahajan added. “It is responsible for multi-billion-dollar losses globally, and in India, it also means hundreds of millions of dollars of lost tax revenue for the government. For a regional platform like Chaupal, piracy is one of the toughest daily battles we face.”
