As HYBE eyes India, exploring what a Mumbai office could mean for BTS fans and Desi K-pop culture
Indian K-pop fans are in a frenzy following reports that HYBE, the powerhouse behind global acts like BTS, TXT, Seventeen, and Le Sserafim, is planning to set up an office in India. As part of its ongoing global expansion, reports suggest that the K-pop juggernaut has zeroed in on Mumbai as its next international hub….