How connected TV is turning up the heat as OTT growth cools
India’s OTT audience base is now estimated at 601.2 million people, representing 41.1% of the country’s population, according to a recent report by media consulting firm Ormax. Growth has slowed to 10% between 2024 and 2025, below the 13-14% pace seen in the last two years as metros and tier-1 markets mature. Yet, connected TV…