Token release: Why small films with near-zero collections are flooding theatres

The past few weeks have seen a horde of releases flood cinemas with limited showcasing and negligible marketing and promotions, translating into nearly zero footfall and box office collections. Films such as Mayasabha, Rahu Ketu, and One Two Cha Cha Chaa have been given ‘token’ theatrical releases in low-traffic morning or afternoon slots. These formal…

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