Discounts on tickets lure young audiences to multiplexes but dampen spending on food and drinks
Urban, youth-centric films such as Saiyaara and F1: The Movie are setting cinema cash registers ringing, bringing returns for multiplexes that are trying to attract audiences with discounts and buy-one-get-one offers. However, there is a downside to this trend: lower spending by individuals on food and beverages. Multiplex chain PVR Inox reported a 1.4% dip…