Data, design and dosa batter: How Instamart is turning your 10-min craving into a private label empire

Instamart’s Noice, however, appears to have taken a different path. Instead of focusing on staples it spans over 300 stock-keeping units (SKUs), including bread, paneer, pickles, chips, kombucha, regional sweet treats and dosa batter. Instead of affordability, it looks at premium pricing. For instance, a 100gm packet of Noice’s banana chips costs ₹59. In comparison,…

Read More

Are actors obligated to promote their films? Why marketing is now written into contracts

“Films today are no longer dependent solely on physical promotional tours. Strategic digital campaigns, teaser drops, influencer collaborations, and algorithm-driven advertising often generate wider traction at lower cost. Word-of-mouth amplification, festival premieres, and platform-backed marketing, especially by OTT giants, also substitute for actor-heavy promotions. In many cases, content-led virality and targeted digital outreach have proven…

Read More

German media group Axel Springer to buy publisher of UK’s Daily Telegraph for $766 million

London: German media group Axel Springer has agreed to buy the owner of Britain’s Daily Telegraph newspaper for 575 million pounds ($766 million), the companies announced Friday. The agreement ends a long saga over ownership of the Telegraph Media Group, which publishes the 171-year-old Daily Telegraph and its Sunday sister paper. Axel Springer said it…

Read More

Meta cautions Karnataka over under-16s’ social media ban: Curbs may ‘push teens toward less safe, unregulated sites’

Following Karnataka state’s decision to ban social media for minors under 16 years, Meta Platforms on Friday warned that administrations weighing such limitations must be cautious not to drive teens towards less secure, unmonitored sites or logged-out environments that lack essential safeguards. Meta stated that it shall follow domestic regulations like bans, but remarked that…

Read More