Govt to boost domestic earth magnet production, provide fiscal incentives amid Chinese export curbs

The government is conducting talks with companies to build long-term stockpiles of rare earth magnets by providing fiscal incentives for domestic production, according to a report by Reuters citing people aware of the development. This stockpile will help to reduce dependence of India on supplies from China, which curbed exports of rare earth minerals from…

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Why iconic characters like Shaktimaan and Bhide learnt to endorse products

For instance, Raju Rastogi’s family from3 Idiotswas recently seen alerting us about low prices on Flipkart Minutes or Ratna Pathak, as Maya Sarabhai fromSarabhai vs.Sarabhai encouraged us to buy Korean beauty products from Myntra. Saurabh Sharma, head of marketing at Ather Energy, ran one such campaign with actor Mandar Chandwadkar in November 2024 and March…

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China issues rare six-month valid earth licenses to suppliers of top US automakers amid global trade tensions

China has granted temporary export licenses to rare-earth suppliers of the top three U.S. automakers, two sources familiar with the matter said, as supply chain disruptions begin to surface from Beijing’s export curbs on those materials. At least some of the licenses are valid for six months, the two sources said, declining to be named…

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