JioStar banks on $500 mn engine to sustain IPL as India’s most monetized league
MUMBAI: With a staggering 1.19 billion viewers and over 514 billion minutes of watch time, Indian Premier League (IPL) 2025 has set a new benchmark for live sports in India. But behind the record numbers is a strategic gamble that Sanjog Gupta, chief executive—sports and live experiences, JioStar, says goes far beyond cricket. Speaking at…