As streaming companies like Apple back theatrical hits in the West and platforms including Prime Video attempt to bring the model to India, experts said the strategy could give them an additional source of revenue. Rather than pay hefty acquisition fees only to stream films, they could also experiment with turning out films by partnering…
Millennials may not have the Gen Z enthusiasm for Saiyaara as they grew up in an era when romance as a genre was at its peak; though the warm response to movies like Sanam Teri Kasam, Yeh Jawaani Hai Deewani, and Jab We Met, upon their re-release suggest that Indian audiences, in both generations, are…
“You can’t box consumers anymore. Their choices depend on the moment, the occasion and the emotion. Sometimes they’re price-sensitive, and other times, they want indulgence. And it could all happen on the same day.” Allen, who leads one of the world’s most influential consumer practice networks, was in India tracking the country’s evolving retail ecosystem….
VinFast makes everything from e-scooters to e-buses, and will initially use the facility for the Indian market. The company has opened bookings for two of its premium electric SUV models: VF 6 and VF 7. The Thoothukudi plant will also serve as an export hub for the company. Unlike its Indian rivals, VinFast, presumably, will…
Customers of platforms including AAO NXT, discovery+, Chaupal and Sun NXT say it is common for payments to get stuck, not to be able to resume a show from where they left it, or not get recommendations tailored to individual tastes. In these aspects, foreign platforms such as Netflix and Prime Video score well and…
For any Indian airline going global, the dream has always been London Heathrow. What started as natural traffic to London due to government ties as part of the Commonwealth developed into a status and aura that has been timeless, blending history, culture and opportunity in a way few cities can. Also Read | India-UK FTA:…
In one of India’s leading economic and decision-making centres — where markets move fast and decisions carry weight — Mint has emerged as the most-read news platform, ranked #1 in both unique visitors and page views. According to the data, Mint recorded 1.88 million unique visitors and 6 million page views in Delhi NCR — ahead of…
The Ministry of Petroleum and Natural Gas clarified that the fears about 20% ethanol blending in petrol are not supported by evidence. Ethanol blending improves fuel performance, contributes to lower emissions, and strengthens energy security while providing economic benefits to farmers and the rural sector. In a post on the social media platform X, the…
Mumbai: Seven in ten Indian consumers are mentally tuning out digital advertisements by skipping, muting, or ignoring them altogether, as fatigue mounts, according to a new India-focused research report. India now ranks third globally in ad fatigue, behind only the US and Australia, according to the report titled ‘The Untapped Opportunity of Omnichannel’ prepared by…
Gaurav Banerjee, managing director and chief executive officer of Sony Pictures Networks India (SPNI), has been appointed the chairman of the television monitoring agency Broadcast Audience Research Council (Barc) with immediate effect. He takes over from Shashi Sinha, executive chairman of IPG Mediabrands India, who served as Barc India’s chairman for over three years. Banerjee…