DS Group launches digital marketing guide DCODE with WPP Media, aims to set benchmark for best practices

FMCG conglomerate DS Group (Dharampal Satyapal Group) said on Thursday that it has launched a digital marketing guide, DCODE, in partnership with global advertising agency WPP Media. The playbook outlines best practices across key areas of digital marketing, including paid media, social media, influencer marketing, search engine optimisation (SEO), online reputation management (ORM), and more,…

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Govt likely to announce infrastructure status for shipping industry in two weeks

New Delhi: The Indian government is set to accord infrastructure status to the shipping industry, with a formal notification expected within a fortnight, two people familiar with the matter told Mint. Infrastructure status would help shipping firms access cheaper, longer-term bank funding, spurring purchases from Indian shipyards and boosting domestic vessel ownership, they added. The…

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