Sazerac banks on India’s affluent consumers to drive bourbon whiskey sales
Mumbai: Sazerac, one of the world’s largest spirits companies, is sharpening its focus on India as rising disposable incomes and a taste for luxury liquor reshape the country’s whiskey market. The US-based maker of Buffalo Trace, Weller, Benchmark and Sazerac Rye whiskey brands is betting on curated experiences, cocktail culture, and its local partnership with…