Connected TVs, multi-device plans growing but OTT business still driven by low-cost mobile subscriptions
Price hikes by leading platforms, as has recently been the case with players like Amazon Prime Video, could encourage a shift among premium users towards higher-tier plans offering ad-free experiences, 4K quality, and multi-device usage. However, these upgrades appeal mainly to urban households and tech-savvy viewers seeking elevated viewing conditions. For a large portion of…