How fake paparazzi moments fuel brand buzz in India

From influencers staging public spats to actresses suddenly dabbing moisturizer on their cheeks outside a café, marketers are engineering candid encounters to turn the sidewalk—or the airport—into an advertising stage. The strategy, known as paparazzi marketing, involves deliberately setting up scenes that appear spontaneous, with the paparazzi capturing the moment. A paparazzi is a photographer…

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Now, Star Health Insurance could have its cashless services suspended over ‘unfair practices’

Star Health and Allied Insurance faces the prospect of having its cashless services revoked by the Association of Healthcare Providers, India (AHPI) for allegedly unfair practices. AHPI, which represents more than 15,000 hospitals, warned it would withdraw cashless services for Star Health policyholders from 22 September over complaints of unfair practices unless it reached an…

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Cinemas bring back restored classics but box office draw remains elusive

Interest in film restoration is gaining momentum, but its commercial impact remains uncertain. In recent months, a number of re-releases, from Guru Dutt’s iconic films to Rekha’s Umrao Jaan, have been screened in theatres. These efforts, backed by government initiatives like the National Film Heritage Mission and executed by the National Film Development Corporation (NFDC)…

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India must invest in agri-tech and soil health to build climate-resilient food systems, say experts

Mumbai: India’s food security and climate resilience will continue to pose challenges unless government policies, farm economics, and technology adoption are reworked and aligned with resource poor farmers in remote areas, according to agri-entrepreneurs and farmer association representatives who spoke at Mint’s Sustainability Summit held in New Delhi recently. Ajay Vir Jakhar, chairman of Bharat…

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