How fake paparazzi moments fuel brand buzz in India
From influencers staging public spats to actresses suddenly dabbing moisturizer on their cheeks outside a café, marketers are engineering candid encounters to turn the sidewalk—or the airport—into an advertising stage. The strategy, known as paparazzi marketing, involves deliberately setting up scenes that appear spontaneous, with the paparazzi capturing the moment. A paparazzi is a photographer…