TV business is shrinking. Then why are broadcasters launching new channels?
Zee Entertainment Enterprises Ltd recently launched Kannada and Bengali language channels Zee Power and Zee BanglaSonar. Sony Pictures Networks India added Sony MAX 1 to its movie portfolio after Shemroo Entertainment Ltd launched Shemaroo Josh, a full-fledged Hindi movie channel. These channels follow both ad-supported and subscription models. Categories that either play to mass appeal…