The great Indian OTT reset: why original shows are dwindling
Calling the decline in OTT originals a result of market correction and consolidation, Pratap Jain, founder and CEO, Chana Jor OTT, said that after a phase of aggressive commissioning during 2020-2023, platforms are now prioritizing profitability over expansion. The focus has shifted from scale to sustainability. “Platform mergers and strategic realignments have also played a…