The great Indian OTT reset: why original shows are dwindling

Calling the decline in OTT originals a result of market correction and consolidation, Pratap Jain, founder and CEO, Chana Jor OTT, said that after a phase of aggressive commissioning during 2020-2023, platforms are now prioritizing profitability over expansion. The focus has shifted from scale to sustainability. “Platform mergers and strategic realignments have also played a…

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Bollywood acts as discovery gateway for international music artists in India

“If the artist is known for just one Bollywood-linked hit, sustaining ticket sales for repeat tours becomes difficult. India today hosts more international acts than ever before. The novelty factor has reduced. If they don’t engage meaningfully with Indian audiences via collaborations, Hindi shoutouts, local influences, they struggle beyond the initial hype,” said VG Jairam,…

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The 6% yield secret: Why some platforms are betting big on leisure corridors

Revenue-sharing structures vary across companies. Homeowners in some cases have the option of appointing their own caretaking staff, trained by the platform. Or they can opt for a fully managed model. For instance, StayVista and SaffronStays allow homeowners to appoint their own staff, while Lohono, Elivaas and Staymaster recruit their own in-villa staff. “We take…

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