WPP Media dominated India’s $16-billion media agency market in 2024: COMvergence
Mumbai: WPP Media, formerly GroupM, has emerged as the top media agency group in India with $6.6 billion in billings in 2024, according to the latest Billings and Market Share report by COMvergence. The report, which tracks agency-level billings across both global and Indian markets, puts IPG Mediabrands and Publicis Media in second and third…