High-volume FMCG staples like water, salt, flour, sugar, toothpaste, soap, and shampoo have the most fakes. Among higher-margin products, the most counterfeited items are milk, mustard oil, ghee, premium tea, and detergents, the report added. Counterfeit FMCG products are perceived to be about 19% cheaper than genuine products and are sold mostly (43%) from multi-brand retail outlets, per the report.
