“We’re seeing the shift clearly in our ticket sizes. First-time luxury consumers are increasingly buying watches priced between ₹80,000 and ₹3 lakh in their late twenties and early thirties. In some cases, limited-edition models priced above ₹2 lakh are getting pre-sold even before they arrive in stores,” said Niladri Mazumder, president & COO, Seiko Watch India Pvt. Ltd, in an interview.
