India’s first AI summit, held in the national capital from 16 to 20 February, did what such mega events usually do: it generated hype, and drew crowds, but the more telling story unfolded on social media: Influencers earned a month’s income in five days, brands learnt that their most effective marketing tool wasn’t their booth but a creator with a smartphone, and small towns drove 65% of all online engagement around the event.
